Ngee Ann Polytechnic (NP) has invited Hakuhodo Singapore to be its agency partner in a mentorship programme for students. Hakuhodo Singapore will lend its expertise in strategy, planning, digital media, copywriting and art direction in this mentorship programme for students.
The workshops will culminate in a group advertising campaign pitch presentation by the students to a panel of judges comprising lecturers and mentors from the agency, where their scores are considered in their final year grades.
“With like-minded agencies such as Hakuhodo Singapore, our students acquire agency experience even before they graduate. Agency-based learning comes alive through lectures, client briefs, and mentorship sessions. Our students get a grasp of the what the industry is about early on, and they have first-mover advantage when they start work,” Christina Jimenez, deputy course chair for the diploma in advertising & public relations, Ngee Ann Polytechnic said.
The mentorship programme spans approximately four months starting from October 2017. Representatives from Hakuhodo Singapore will share with students the processes and framework required to create client briefs through research and strategic problem-solving, and finally to execute ideas with copywriting and art direction techniques.
The mentors from Hakuhodo Singapore and the workshops they are conducting are:
-Tanner Nagib (regional client service director / digital director)
-Joanne Hoe (strategic planner) & Daphne Boey (associate digital director)
-Felicia Tay (copywriter) & Patrick Ng (creative group head)