Next Digital boosts creative team

Next Digital has made five new creative hires to boost its local digital creative force.Elly Harris, who has had experience working on U Mobile, KFC, MAS and GAB, has joined as senior art director.Wong Tjun Jien joined as senior copywriter. He was previously a copywriter from Ogilvy One, working on Guinness and Heineken.Vini Balan from AirAsia has joined as copywriter while Joshua Tan, previously from BBDO, and Priscillia Xavier were hired as writers."I am happy that we were able to find high caliber talents that have similar aspirations. We have a culture that has collaboration at the core. This approach allows us to create distinct, authentic work and bring strong results," said Janet Teo, chief executive officer, Next Digital Kuala Lumpur.