Financial services provider Oanda Asia Pacific is launching a three-prong outdoor marketing campaign to raise its brand awareness and woo Singapore forex and CFD (contract for difference) traders to download the fxTrade Mobile app.
The marketing campaign includes a month-long advertising campaign at the Raffles Place MRT station. At various times, iPads preloaded with the fxTrade Mobile app will also be installed at Harry’s Bar at Marina Bay Link Mall, as well as the Fitness First gyms at One Raffles Quay and One George Street, to allow consumers and gym members to have a first-hand experience of the app.
There will be a road show at Chevron House on the 4 to 6 November 2013 to further showcase the app.
Coupled with the round-the-clock nature of forex trading, the free-of-charge fxTrade Mobile app allows investors to track the spot forex market in real time, wherever they are. Investors are also able to perform advanced technical analysis with multiple chart types and technical indicators on the app.