Nestlé Malaysia launches new campaign

Nestlé Malaysia has launched a new campaign called “Lebih Nilai, Lagi Hebat”.The campaign allows customers to save on more than 11 million Nestle promotion packs on brands such as MAGGI, MILO and NESCAFÉ. Meanwhile, retailers can also customise promotions for customers purchasing Nestlé products.Nestlé (Malaysia) managing director Alois Hofbauer said, “This is part of Nestlé’s ongoing efforts to maximise value for our consumers […] Now with our biggest promotion ever, Malaysians can enjoy savings of 8% to 33% on our extensive range of products.”He added that the company will be having promotions and campaigns running throughout the year to keep true to its principles.Meanwhile, Nestlé Malaysia is also working closely with the government authorities in especially the Ministry of Domestic Trade, Co-operatives and Consumerism to curb counterfeit products being sold in the local market. This comes as the ministry seized RM250,000 worth of counterfeit Milo products in Mantin on March 13.