MSLGROUP has acquired the China-based cause marketing consultancy, Have Faith in Your Brand, and has appointed its founder and president, Faith Brewitt, as its CEO, Greater China. Brewitt will also serve as Asia practice leader for MSLGROUP’s corporate and brand citizenship practice.
Brewitt has more than 20 years’ experience in Asia, having served as global executive director of communications, CSMB (consumer, small and medium business) for Dell, as well as working for PR agencies Fleishman-Hillard, H+K Strategies and Edelman in China, Taiwan, Hong Kong, Singapore and also in the U.S.
Guillaume Herbette, MSLGROUP global CEO, said Brewitt’s appointment will turbo-charge and maximise the agency’s growth in China.
“With her deep and varied background in public affairs, corporate reputation, sustainability/citizenship, NGOs and government, Faith is the ideal partner to drive the collaboration with Publicis Communications and build end-to-end solutions for our clients’ business challenges,” Herbette said.
Have Faith in Your Brand is China’s only PR and cause marketing specialised consultancy. Under Brewitt’s leadership, it has delivered integrated marketing communications campaigns for multinationals and NGOs in corporate citizenship, strategic philanthropy and issues management for clients that have included the Bill & Melinda Gates Foundation, APEC China Business Council, the National Center for APEC, The Starfish Project and Hilton Hotel-Morning Tears.