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Mountain Dew brings back Dew Challenge to Malaysia

The annual Dew Challenge by Mountain Dew is back.

This year’s edition of Dew Challenge focuses on amateur teams going up against one another in what is arguably one of the biggest electronic sports challenge –Defense of the Ancients (DoTA) 2, a multiplayer online game.

Based on insights that state the estimated 1.5 million DoTA players in Malaysia rank third in Southeast Asia and the booming local e-gaming scene, this year’s Dew Challenge is set to cater to the largest DoTA 2 amateur tournament in Malaysia.

The Dew Challenge DoTA 2 tournament offers a RM150,000 prize pool split into two categories: regional and a two-stage College/University challenge. An estimated 1,120 participants from 224 teams are scheduled to participate in five regional challenges in Johor, Penang, Kuantan, Kuala Lumpur and Selangor, while at least 640 students in 126 teams from 16 colleges and universities nationwide are due to compete in the College category.

“Mountain Dew’s definition of extreme challenges not only mean sweating, climbing and running, but all activities that get your adrenaline pumping and mind working,” said Permanis vice president of marketing and business development Hemalatha Ragavan.

“We’re everywhere youth, passion, action and entertainment are, and our Dew Challenge 2015 promises all that and more for the participants, spectators and gaming fans.”

Dew Challenge DoTA begAn with its qualifying rounds in Penang on October 17-18, Kuantan on October 31-November 1, Kuala Lumpur on November 7-8, Johor Bahru on November 14-15, and Selangor at Invasion on November 21-22.

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