TVMost (æ¯è¨é»è¦), anÂ online video channel registered by the founders of 100Most, is confirmed to be running it’s first award show for its Golden SongÂ (åæ²éæ²) programme at Queen Elizabeth Stadium next January.
TVMost’s Golden Song is anÂ online video platformÂ believed to be a parody ofÂ TVB’s Jade Solid Gold (åæéæ²), delivering weekly videos thatÂ poke fun at Cantonese pop songs.
It is now going offline with an award presentation thatÂ is expected toÂ be joined by a listÂ of celebrities and KOLs on the night of 11 January 2016.
Roy Tsui (ææ¥æ¦), one of the founders of 100Most, told Marketing the award showÂ is designed “just for fun” and unnecessary to earn a profit.
“We thought about not charging for tickets; but then we figured charging is the only way to ensure attendants to show up at the event. That’s the same reason why we insist to charge for Black Paper(é»ç´), even for one dollar,” Tsui said, adding entrance fee to the award presentation is set around HK$200 per head.
A post on Tsui’s Facebook page showing the booking confirmation at Queen Elizabeth Stadium, has attracted some 8,800 likes so far.
Even through Tsui is expecting a full house of about 3,000 people with some “several hundred thousands” income, it would not be enough to cover the event cost while the venue alone costs some HK$1,500,000 (for two days), he said.
If ran successfully, the showÂ would mark the first time a local online channel to host a music awards presentation with scale alike one of the city’s biggest C-pop music award shows – TVB’s “Jade Solid Gold Best Ten Music Awards Presentation” (åå¤§åæéæ²é çå ¸ç¦®).
“We hope to make it an annual show but we are facing challenges in finding sponsorship because of the uncertainties existing at this stage,” said Tsui.
Tickets will be available for the public on a dedicated online platform that is still under development. The platform will be promoted via TVMost and 100Most‘s digital channels.
WinnersÂ of the awards will be selectedÂ solely by Tsui himself, as he said: “everybody can vote for the songsÂ they like but their votes will not count towards the result.”
The award presentationÂ concept was tested at what it calls the “quarterly review” (æ¯è¨é»è¦åæ²éæ²åªç§é¸2015) at local signer Denise Ho’s music concert held in August.
“The whole thing would only make sense with a proper final award presentation,” he added.
Photo courtesy of TVMost