Mongoose Media's Elle and Esquire get interactive

Mongoose Media has launched a new content platform for the Elle and Esquire magazine brands through a partnership with iQNECT, developer of visual discovery technology and the iQNECT app.With the August editions, Elle Malaysia, Esquire Malaysia and Singapore will offer readers a way to experience the magazine with links to exclusive content such as video, partner content, and m-commerce platforms straight from the pages of the magazines. The innovation aims to connect the print and digital experience and transform reader engagement with targeted multimedia content.Downloading the iQNECT app for iOS for Android allows Elle and Esquire readers to scan the pages of the magazine with their smartphone to see exclusive editorial content. iQNECT's data analytics will understand what its readers like, based on their interests, and allow advertisers to target content to readers based on their browsing behaviour and location delivering a highly targeted multi platform opportunity. https://www.youtube.com/watch?v=pWnWA074E8YMuna Noor, editorial director at Mongoose Media, said: "I'm certain readers will love the new interactive editions. The exclusive content hidden behind the print pages is quick, easy and a lot of fun to unlock. Readers can look forward to discovering exclusive videos, behind the scenes footage and other never-seen-before content for a much richer, deeper experience of their favourite title. And for immediacy, nothing beats being able to shop straight off the pages of magazine while on the go."iQNECT's COO, Ruari McGirr added, "With iQNECT's visual discovery technology Mongoose Media will disrupt the old model of magazine publishing with new innovations such as shoppable pages and secondary content."