Mondelez Malaysia has recorded revenue of RM750 million in 2016, a 7% increase in revenue from the previous year, amidst challenging market conditions, it said. Positive growth of its categories was attributed to changing consumer behaviour and relevant innovation.
“The ability to remain innovative in offering the best products and brand experience is the reason the company has been able to deliver such strong results and why it is confident of continued success,” the press statement read.
According to the company, this is its best performing year since its transition from Kraft Foods five years ago. It claims to currently hold a market share in the biscuits category with of more than 25%. It has also achieved growth for its chocolates, further consolidating its number two share position in this category.
“2016 was a remarkable year for us because we did extremely well in various aspects of our business and organisation. We delivered top-tier financial performance and have grown even closer to becoming a great place to work. Our vision is to become the world’s greatest snacking company and we’ll get there by living our purpose of creating moments of joy for our consumers, business partners, community and colleagues,” Swadheen Sharma (pictured), managing director of Mondelez Malaysia, said.
Moving forward, the company will look to focus on building excellence in its sales execution to drive category growth. This includes deeper partnerships with its retailers to improve the shopping experience, faster speed to market, improved freshness and availability.
Another focus will be its venture into e-commerce. This will be done through its collaboration with top online shopping platforms in the country, to ensure it is consistently keeping up with consumers’ lifestyles thus making its products available wherever the consumer might be. To deepen positive impact towards the community in Malaysia, Mondelez will ensure its commitment to its call for well-being to be a holistic one. In response to the growing consumer preference towards healthy snacking, Mondelez has introduced more options for its consumers.
In 2017, Mondelēz will be concentrating on scaling up its Joy Schools initiative, an ‘adopt-a-school’ programme to help children lead a healthy and active lifestyle by engaging with more schools and increasing its engagement activities. This is also a part of the company’s global growth ambition to make a difference in the community that it operates in.