Chocolate giant Mars will launch a US$1 billion renewable energy global campaign for its M&M’s brand, featuring wind turbines alongside its candy character.
Mars is now rolling out a $1 billion investment to help cut greenhouse gas emissions across its value chain by 67% by 2050, run a poverty reduction and sustainability programme for farmers and suppliers, and ramp up food safety and security efforts, according to The Guardian.
Currently, wind farms in Texas and Scotland generate enough power to cover the electricity for Mars operations in the US and UK. As part of this investment, Mars says it will add wind and solar-powered farms to cover electricity for another nine countries by 2018.
The Snickers, Twix, Milky Way and Skittles maker has also revealed plans to champion renewable energy through its M&M’s brand, featuring the brand’s computer-animated mascots holding up windmills.
Its sustainability investments and M&M’s campaign were announced ahead of the UN general assembly and climate week which will run from 18 to 24 September in New York.
Mars CEO Grant F. Reid said in a release announcing Mars’ $1 billion sustainability drive: “Through our much-loved M&M’s brand, we can inspire consumers on this important topic and shine the spotlight on renewable energy – one of the solutions that will help us to tackle climate change and meet the UN Sustainable Development Goals.”