Mirum Asia Pacific has appointed Jordan Chua(pictured) as managing director of Mirum Malaysia.
In his new role at Mirum, Chua will oversee the overall operations of the business, partner with client stakeholders to drive business transformation projects and serve as the bridge between clients and Mirum’s consulting and digital marketing agency teams.
Chua joins Mirum from TBWA Group Kuala Lumpur, where was the digital planning director. Prior to that, he was vice president, strategic planning & digital with the agency. He has also worked at Tequila-Myalo Malaysia where he held the position of general manager.
With over 20 years’ experience in the integrated marketing industry, Chua has worked with wide array of clients across multiple categories, including telecommunications, financial services, tourism, FMCG and retail.
He replaces Rueben Anthony, who moved into the regional role of managing director of Mirum Asia’s Digital Transformation & Consulting unit in January. The role was last held by Vince Lui. Anthony served as MD of the Malaysia office for seven years.
“Chua is passionate about driving and supporting business transformation and helping organizations connect with customers in an ever-changing digital landscape,” said Anthony.
“His genuine pursuit of long term partnerships and deep understanding of the categories makes him a valuable member to the ASIA leadership team,” added Nanda Ivens who also recently took on the role of Mirum Asia CEO from Paul Soon.
The J. Walter Thompson Company established Mirum in January 2014, consolidating 11 digital agencies, including XM Asia Pacific, into a new global digital network. Mirum Asia offers digital transformation & consulting services, and develops digital marketing strategies and campaigns for clients.