Seems like it is happening all over again.
Covering the mid-term elections was no easy feat and CNN reporters on air were handed the Surface Pro 3 device by Microsoft to aid them in the process. Unfortunately, the reporters were far more comfortable using their personal iPads and simply ended up using the Surface Pro 3 as stands to support their iPads.
Take a look at the tweets that surfaced shortly after:
— Adam (@adamUCF) November 5, 2014
CNN panelists all have Microsoft Surface tablets. Just saw one of them pull out an iPad that had been in hiding. #productplacementfail
— Ryan Cooley (@ryancooley) November 5, 2014
— Jonathan (@Jonathan1David) November 5, 2014
— The Gnome (@gnomehole) November 5, 2014
This is not the first time Microsoft faced a major burn from Apple.
Earlier in the year, Microsoft also signed a deal with sports commentators during the NFL season. The commentators, in a bid to promote the product, ended up referring to the Surface devices as “iPad-like tools”.
Deja vu Microsoft? Guess you just can’t buy brand love.