MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, has appointed Ying Communications to spearhead its communication efforts in Singapore, Australia and New Zealand, as well as across the South and Southeast Asian regions. ‘
As the lead agency, Ying Communications will extend media relations support in Australia and New Zealand through its in-country agency partner, PR Deadlines.
Headquartered in New York, MediaMath has grown in Asia Pacific over the last four years, having opened a regional office in Singapore in February 2014 to aid further expansion into APAC.
“APAC is one of the fastest growing regions globally and a key focus for MediaMath’s business, but there is still so much more opportunity here to educate people on the benefits of programmatic advertising. With the appointment of Ying Communications, we hope to tap on their industry knowledge and experience to build further brand awareness for MediaMath in the region,” Emma Williams, senior director, regional marketing EMEA, APAC & LatAM at MediaMath, said.
With Ying Communications’ appointment, MediaMath is looking to consolidate its communications efforts for its already growing TerminalOne Marketing Operation System™ customer base.