Mediacorp has revealed that its Style brand of magazines will be migrating most of its content to its digital portal styleXstyle, this means the April copies of Style and Style: Men magazines will be the last of their print editions.
However, Style will publish special supplements in print throughout the year around weddings, timepieces, accessories and other areas that appeal to contemporary men and women. This comes as the brand increases its focus on a millennial audience with fresh fashion, beauty and wellness content.
In a bid to push its digital magazine initiatives, styleXstyle lead and veteran actress Sharon Au has also been appointed as publisher of Mediacorp’s flagship fashion magazine Elle Singapore. Au has over 20 years’ experience in the media industry as a television presenter, actress, digital business owner and editor.
Prior to the move, Au was helming styleXstyle, which Mediacorp claims is one of its “first forays in digital media”. She will continue to lead the portal alongside her new duties with Elle Singapore. Other initiatives Mediacorp is looking at to bolster its content offering for its digital magazine business include offering fresher, immersive content and more videos on its digital platforms across web, mobile and social.
Elle Singapore, for example, will look to devoting greater coverage to cultivating personal style and achieving the success that comes with personal power. According to Mediacorp, Elle Singapore continues to see a “healthy demand” for its print edition every month, while its digital version has been growing. Since its launch in October 2015, elle.sg has drawn an average of over a million page views and over 200,000 unique visitors monthly.
Meanwhile, other Mediacorp magazine brands which have evolved to other multimedia forms include its Malay print title Manja, which has evolved into a weekly television programme offering entertainment and lifestyle-related content for women in the Malay community. 8 Days, on the other hand, which has been around since 1990, went digital-first earlier this year.
“Reimagined for the preferred consumption by Style readers, our digital content will combine everything they know and love about the print magazine with the power of a digital offering. This new experience is at once aspirational and accessible,” Jessie Sng, head, women, men and parents segments, said.