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MediaCom names Charlotte Goddard head of business development

MediaCom has appointed regional client director Charlotte Goddard to the role of head of business development, Asia Pacific. She reports to Mark Heap, CEO, Asia Pacific, MediaCom.

With 10 years of industry experience, Goddard brings a broad and deep level of integrated media experience to her new role, the press statement read. Goddard is already involved in new business endeavours that have resulted in more than 50 pitch wins in Asia Pacific in 2017, and will continue to lead the APAC arm of global pitches and oversee all regional and “game-changing” local pitches in her new role.

She is also tasked with executing business development training initiatives, spearheading pitch collaborations with sister WPP companies, and leveraging new tools and technology to optimise the region’s new business infrastructure.

Goddard joined from MediaCom London, where she spent more than four years, with her last role being associate director, according to her LinkedIn. During her time as associate director, Goddard was responsible for the multi-media implementational planning across a large and varied group of clients, ensuring their strategies were implemented and rolled out through the right media partners and channels.

Prior to becoming the associate director, Goddard assumed the role of media manager at MediaCom for more than two years, where she was responsible for all press planning output for clients including GSK, CRUK, Brita, EON, and Merlin Entertainment. She also worked as a media executive at Carat for over three years.

“Since joining the regional team from MediaCom London, Goddard has proven to be a very effective leader, with an intelligent, progressive approach that impresses not only her peers but the numerous clients she works with.  She’s never hesitated to roll up her sleeves and get involved in many of our biggest pitches, from developing brilliant content through to coaching pitch teams. This promotion is another example of MediaCom’s ‘People first’ philosophy in action,” Heap said.

MediaCom made a senior management hire last month by appointing Peter Diermayr as regional APAC lead for MediaCom’s DELL account. He is tasked with such as communication strategy and media delivery across Asia Pacific, and reports to Heap as well.

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