GroupM has appointed MEC APAC CEO Peter Vogel to lead the combined MEC and Maxus ‘NewCo’ agency in Australia and New Zealand, effective January 2018. Prior to the appointment, Vogel was the APAC CEO of MEC since mid-2015. Before that, he was the CEO for MEC AUNZ for over six years.
Meanwhile, a new management team for Australia and New Zealand will be finalised over the coming weeks, of which Vogel will lead.
Vogel has over 25 years of marketing experience, having worked as a client and in creative and media agencies across several international markets. He has been with MEC for over 17 years, since the network acquired Nota Bene, a specialist media strategy firm he founded in South Africa.
“Under Vogel’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo in ANZ a formidable future-facing agency,” Tim Castree, CEO of MEC and NewCo, said.
In a press statement on the move, Vogel expressed excitement to return to Australia. He will bring a wealth of knowledge and experience from the fast growing markets of Asia Pacific, all of which are important economic partners for Australian businesses.