McD’s Malaysia ‘flattered’ by Brilliant Nasi Lemak House’s strikingly similar ad

Imitation is the sincerest form of flattery, said McDonald’s Malaysia Eugene Lee when asked what he thought of an ad put up by “Brilliant Nasi Lemak House” to promote its fried chicken on Facebook, which beared great resemblance to its Ayam Goreng spot.

With the caption “Eat it along with your love ones and enjoy the juicy tender fresh fried chicken,” Brilliant Nasi Lemak House’s 40-second ad, much like the spot by McD’s, features various people enjoying its fried chicken, in a similar fashion.

Take a look at both ads:


Speaking exclusively to A+M, Lee said the folks at the fast food chain were initially shocked at “how blatantly similar the ad was, but also encouraged at the same time.”

You know you have a great piece of advertising when people start copying you.

“This motivates the marketing team at McDonald’s to continue to create memorable and heart warming ads for Malaysians,” he added.

Barry Victor, associate creative director (ACD) at Leo Burnett Malaysia, who created and conceptualised the ad, together with ACD Kuan Kim Wai echoed the sentiments and said the team is flattered by the ad.

“On behalf of the creative team, I would say we are pretty flattered that people like our ads enough to copy them. We will use this as fuel to continue to create much more ‘copy-worthy’ ads in the future,” Victor said. He added that the ad is “a good effort [based] on the budget they had, plus I loved the dog and the security guards’ performances.”

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