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McDonald’s Malaysia to embrace the Nasi Lemak Burger

McDonald’s Malaysia has introduced its Nasi Lemak Burger to celebrate Malaysians’ love for its traditional all-time favourite local food. The burger will be launched starting today for a limited time only. In addition, McDonald’s Malaysia has also created a range of local flavours in its desserts menu such as the D24 Durian McFlurry, MILO McFlurry, Banana Pie, Pulut Hitam Pie, Red Bean Pie, Taro Pie and Cendol flavoured cone.

According to Melati Abdul Hai, chief marketing officer of McDonald’s Malaysia, the fast-food giant takes pride in offering “the Malaysia favourite”.

“McDonald’s Nasi Lemak Burger was inspired from the mouth-watering local nasi lemak sold by local vendors and we are proud to be able to pay tribute to them for keeping the nasi lemak legacy alive to this very day,” she said.

(Read also: McD’s Malaysia shares marketing thought process behind the Nasi Lemak Burger)

Melati Abdul Hai also added that McDonald’s had invited six nasi lemak vendors across Kuala Lumpur and Petaling Jaya to join the celebration of this popular dish. Moving forward, McDonald’s is said to continuously seek to bring excitement to its menu with choices of meals that cater to the tastes of its diverse customers. The McDonald’s Nasi Lemak Burger will be joining the ranks of other all-time local favourites, which include the BuburAyam, Cakoi and the very popular Ayam Goreng McD.

Last year, ahead of the National Day event, McDonald’s Singapore also launched a new localised product line featuring items such as Nasi Lemak Burger, Chendol flavoured ice cream as well as the Bandung McFizz. This is also as part of a campaign with NS50 and the Singapore Food Festival 2017. It also created an ad spot titled “Just for you, Singapore” to promote the line.

This even saw Malaysian burger joint myBurgerLab launching the Nasi Lemak Ayam Rendang burger ahead of Merdeka Day, following the release of the Nasi Lemak Burger by McDonald’s in Singapore. The new burger sparked debate between Malaysians and Singaporeans on social media , with some expressing their excitement and delight for the new burger while others calling myBurgerLab “copycats”.

Read also:
McD’s flips its golden arches while KFC Malaysia introduces Mrs. Sanders
McDonald’s joins forces with Eason Chan, Elton John in new brand campaign
McDonald’s pulls the cheeseburger off its Happy Meal
McDonald’s Malaysia turns up the heat on KFC’s Golden Eggs

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