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McCann Worldgroup Malaysia beefs up senior leadership ranks

McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five industry leaders. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai, Irene Kuan and Jeanette Laws have all joined the company to grow the agency.

“Joining McCann fuels my desire to be a catalyst for business transformation,” said Geraldine Yong, business director. In over 20 years, she has worked across various categories, building some of Malaysia’s best-known brands like Maybank, Nestlé, Unilever and Perodua amongst others. She was last with Havas and has worked at Lowe & Partners as Business Group Head.

Kevin Yeoh, business director, has 15 years of experience across ATL/BTL to activation and digital in both B2C and B2B roles for local and multinational clients including Samsung, New Zealand Milk, SC Johnson, L’Oreal, British American Tobacco, Philip Morris and P&G.

Also joining is Yow Kuan Wai, associate creative director, with 15 years of experience across brands such as Cadbury, Honda, Citibank, Oreo, Nivea, Nike, and Nestle. He was last with FCB KL and Publicis.

“There’s a great team of people here at McCann that I want to work with,” said Irene Kuan, associate brand director, who has spent 11 years keeping brands like Unilever, P&G, Carlsberg, ExxonMobil and Dutch Lady ahead of the curve.

Jeanette Laws begins her second tour of duty at McCann as business director. With a wealth of experience, she is a familiar face to many local and multinational brands, having built cross-discipline skills including CRM, event management and digital. Leading and growing businesses and brands is her forte, having done so for Pizza Hut, Seiko, Colgate-Palmolive, Astro, UMW Toyota, Wacoal, Darlie, L’Oréal Paris, Maybelline and Nestlé Corporate – among others.

“True talent is a rare find. To have been able to attract these senior industry individuals is a great achievement and a great way to kick off the year,” said Sean Sim, CEO of McCann Worldgroup Malaysia.

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