M&C Saatchi bags global coffee brand

DE Master Blenders (DEMB) 1753 has appointed M&C Saatchi as its global creative agency off the back of M&C Saatchi Sydney’s relationship with Moccona. M&C Saatchi has held Moccona, DEMB’s premium Australian coffee brand since 2007.In addition to Moccona in Australia, the win will add Douwe Egberts, L’OR, Senseo, Merrild and Marcilla to the M&C Saatchi network, household brands in DEMB’s core markets of Spain, Belgium, Poland, Scandinavia and Thailand.DEMB chief marketing officer Fiona Hughes said “M&C Saatchi has demonstrated that its philosophy of Brutal Simplicity of Thought will benefit both how we work and the work that we will produce. I am delighted with their appointment.”M&C Saatchi Worldwide Chairman Tom Dery said it is “hugely gratifying” for the seeds of a global win to germinate in the Sydney office.