Maybank has launched its revamped brand image in an attempt to strengthen its regional reach as well as appeal to the younger audience.
As a part of its revamp, Maybank introduced its new logo–a move that reinforced the bank’s progress thus far and the impending rebranding of its newly acquired entities, Sri Megat Zaharuddin Megat Mohd Nor, chairman of Maybank, said.
“In coming up with the refreshed corporate identity, we sought the views from various stakeholders, including our employees. It became very clear that the stakeholders want the three key elements of our identity to remain, which are the name Maybank, the colour yellow and the tiger head symbol,” he added.
Mohamed Adam Wee Abdullah, chief marketing officer at Maybank, told A+M that the new image would attract the young, high net worth individuals and international customers to the bank.
Maybank engaged Singapore-based The Bonsey Design Partnership for its rebranding process.
Chief executive officer Datuk Seri Abdul Wahid Omar added that RM13 million had been allocated in the annual budget for this rebranding exercise, which will be carried out over the next 12 months.