SUBSCRIBE: Free email newsletter




Maybank campaign

Maybank celebrates hidden stories of employees’ family members

Maybank has launched a new campaign to share hidden stories of family members of Maybankers that were released as part of the financial services brand’s celebration of Malaysia’s 60 years of independence.

Showcasing the patriotic dedication displayed by many, the emotions and devotion of these people are seen through the eyes of a few of notable individuals that have made sacrifices for the peace of Malaysia. The first two videos of the series feature the former chief of army, panglima tentera darat and general Tan Sri Che Md Noor Mat Arshad; as well as former investigating officer, SAC II Datuk Foong Yee Kai who were both instrumental in fighting for peace in Malaysia.

Maybank said in total, these videos have been viewed for more than 2.6 million times on Maybank’s social media channels to date.

“With our initial success on the first five stories, we are confident that the series of upcoming stories will reach many Malaysians and inspire them to unite even more for a better future. The sacrifices of our past leaders have allowed us to enjoy what we have today and we should not lose sight of that in challenging times. The future is ours – if we remember, and learn from our past,” Datuk Abdul Farid Alias, group president and CEO of Maybank said.

Md Noor who joined the army in this late teens shared his story on how he battled and survived the war at a young and impressionable age of 18 for the love of this then fledgling country. He talks about his experience, hardships,  fears, challenges and ultimately hope, as the nation defended itself against the communist threats of the era. Check out the video below.

In the another featured hero, former investigating officer, Yee Kai talks about how his team was able to set up a meeting with the communist leaders, and after much negotiations, were able to lay the foundation for discussions, that eventually led to the signing of the peace agreement that was so crucial to the nation’s future.

When Yee Kai joined the police force, little did he know he would end up being a jungle warrior fighting for the country’s independence, capturing terrorists through intelligence, and leading the young police force of the day in the fight for our safety and rule of law.

Watch below for the more than four minutes interview with Aaron Abraham (pictured), former deputy superintendent of PDRM as well. Abraham, joined the police field force without knowing what exactly he was getting into. He survived the jungle, seen life and death, and fought for the security of the citizens. The short firm has gathered the highest view of over 118,6oo clicks among the others featured in the series.

“Our Malaysian heroes took it upon themselves to end the threats to our security at that time to ensure that future generations would not experience the terrible tales that are today seen as ancient history here. Their only dream was – and is – for Malaysians to live in peace and harmony, with the mindset of moving forward towards a shared future of equal prosperity and success,” Farid Alias added.

Read More News