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Maxus Singapore gets new MD as Goh exits for IDA

Maxus Singapore’s managing director Lena Goh will leave the agency at the beginning of June to head marketing for the Infocomm Development Authority.

Her role at Maxus will be replaced by Desh Balakrishnan, who is currently executive director at Havas Media.

Balakrishnan will report jointly to Ajit Varghese Maxus CEO APAC and Jon Thurlow CEO GroupM Singapore.

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Social media pays off for DBS

Local banking giant DBS' first campaign for its investment services offering, DBS Treasures, pulled in 100 new customers for the b..


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