Mandarin Oriental taps Fifty Shades Of Grey’s director to create new ad art work

Mandarin Oriental has commissioned British award-winning filmmaker Sam Taylor-Johnson, to create a bespoke piece of art for its iconic advertising campaign “He’s a Fan/She’s a Fan”. The art work will be showcased at the Hong Kong Star Ferry poster site throughout the month of September.Taylor-Johnson’s large-scale artwork created for the luxury hotel is named “Our Fans” and is a collage which showcases the brand’s unique cast of celebrity fans using photographer Mary McCartney’s striking images.Displayed prominently at the Star Ferry poster site from 1 to 30 September, 2016, the work is a visual treat. “We are delighted to showcase this original piece by such a talented artist in our home town of Hong Kong,” said Jill Kluge, Mandarin Oriental’s group director of brand communications. “The collage is a celebration of the breadth and diverse nature of our celebrity fans displayed in Taylor-Johnson’s inimitable style.”“The fans of Mandarin Oriental are a diverse group of extraordinarily talented individuals, including dancers, designers and actors. It was fun to look at the project like a ‘casting’ – putting Dame Helen Mirren with Morgan Freeman, and combining this with other elements from my own work,” said Taylor-Johnson.Best known for feature films Nowhere Boy and Fifty Shades of Grey, Taylor-Johnson is a BAFTA and Palme d’Or nominated film director.