Malaysia’s Communications and Multimedia Ministry is inviting citizens to create a logo that can be used for this year’s National Day and Malaysia Day celebrations, revolving around the theme of “Sayangi Malaysiaku” (Love My Malaysia).
In a Merdeka 360 Facebook post, the ministry urged citizens to “create history” by participating in the logo design. The winning design will be used as the official logo for the celebrations, and the closing date for submission is 7 July 2018.
Meanwhile, the ministry also welcomed suggestions and ideas from citizens on ways to liven up the National Day and Malaysia Day celebrations. The move is in a bid to boost the patriotic spirit among Malaysians.
Logos are an important representation of a country’s or company’s identity and branding. It is more than just a visual symbol, and consumers do get unhappy when logos do not accurately portray an identity. Earlier this year, netizens mocked the new logo for the Visit Malaysia Year 2020 campaign for its poor design. Designed to look like a postage stamp, the logo carries the tagline “Travel. Enjoy. Respect.”
It features an Orang Utan with its arm around a proboscis monkey and a turtle on the beach, as well as the Petronas Twin Towers in the background. According to the press statement, the logo is intended to be a “colourful portrayal” of Malaysia’s treasured flora and fauna.