Malaysia Airports (Niaga) (MAN) has appointed MullenLowe Malaysia as its agency partner to take on creative, communications and digital assignments. This followed a pitch which called for a â€śsignificant brand refreshâ€ť, in a bid to aligned brand strategy with the companyâ€™s vision and mission. The appointment is effective immediately.
According to Nizfaraz Noor, business group head for MullenLowe Malaysia, in addition to the digital and creative duties, MAN also wanted a communication strategy that engaged its target audience at a more personal level. As such, MullenLowe Malaysia will look to redevelop MANâ€™s brand repositioning, from concepts and application all the way to web development.
â€śMAN is exactly the kind of ambitious partner MullenLowe is excited to work with. It gives the agency the opportunity to develop work that goes beyond traditional deliveries. In todayâ€™s marketing environment, it is important that the agency has a handle on work that permeates every marketing and communication touch point,â€ť Adrian Sng, managing director, MullenLowe Malaysia, said.
MAN, also known as Eraman Malaysia, is a subsidiary of Malaysia Airports Holdings. It is a travel and retail brand which operates more than 50 retail and F&B outlets throughout Kuala Lumpur, Kuching, Kota Kinabalu, Penang, Langkawi and Labuan airports.