LTA runs with Wild as social media agency partner

The Land Transport Authority of Singapore (LTA) has appointed Wild Advertising & Marketing as its social media agency. This was following a pitch it called in October last year which saw a total of nine agencies vying for the account.The agencies that were shortlisted include Antics Holdings, Edelman Singapore and KRDS Digital. Meanwhile, the tender also saw the participation of agencies such as Animagine, Asia PR Werkz, Happy Marketer, Kloud Communications and Ogilvy & Mather (Singapore).Marketing has reached out to LTA for additional details.The appointment comes on the back of its recent awarding of an exclusive seven-year contract to JCDecaux SA, giving the brand access to 1,459 bus shelters across Singapore. The contract was previously held by Mediacorp OOH Media.In 2016, LTA appointed KRDS Singapore as its social media agency. Agencies pitching for the account also included Havas Media, IPG Mediabrands, M&C Saatchi, Rapidcloud Singapore, with GroupM and Qais Consulting making the shortlist.