Khairudin Rahim (pictured right) will be retiring from his position as chairman of Lowe, leaving Mazuin Zin to head the agency as managing director.
Rahim will focus on wider industry commitments and interests, developed over his long career in advertising. His last day will be on 28 June 2013.
Announcing the news, Rupen Desai regional president Lowe Asia Pacific, said that under Rahim’s tenure, the agency has grown to become one of Malaysia’s most effective and creatively recognised agencies.
“Our partners have always valued Khairudin’s foresight, his instinct of what works (and more importantly) what doesn’t, and his tenacity to deliver. His unwavering belief that successful agencies should be both creative and effective has ensured that Lowe Malaysia’s priority has always been about creative that delivers business performance,” added Desai.
Rahim started his career in McCann Erickson Malaysia in 1975, leaving soon after to join Lowe and Partners Malaysia (formerly known as Lintas).
In addition to being one of the long-serving heads of a Malaysian advertising agency, he is also well respected for the passion he extends to the wider industry.
In his role as a council member of the 4As, Khairudin was instrumental in introducing best practices on “What Makes Good and Great Advertising”, “Standards of Ethical Conduct”, “Fair Remuneration” and “Mandatory Pitch Fees” – programmes that the Malaysian ad industry continues to benefit from.