Lowe Lintas has appointed Shayondeep Pal as its new executive creative director to head the creative offerings of its New Delhi office.
Pal (pictured) has been part of the creative team in Delhi for more than six years and is involved in the creative execution of clients such as OLX, Micromax, Hindustan Times, Maruti Suzuki, Google, and Pernod Ricard. He has been the creative lead on Micromax for the last four years and has worked on campaigns such as Sliver 5 with Hugh Jackman, Qube (3D Interface), Canvas HD (Colours Can Come Alive) and Canvas 2 along with directing a few commercials.
He has 16 years experience in advertising where he has handled a host of clients across categories including FMCG, automobiles, mobiles, e-commerce, food and beverages, apparel, media, consumer durables and technology space. Prior to Lowe Lintas, Pal worked with Grey for seven years.
Pal takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas and will report to Arun Iyer, chief creative officer, Lowe Lintas.
Arun Iyer, chief creative officer, Lowe Lintas said: “Delhi has been surging ahead with creative offerings that are top-notch and Shayondeep Pal has had an integral role to play in its success. With a creative firepower that’s palpable and the thirst to do more, I cannot wait to see what he has in store to drive the office in Delhi.”
Pal said, “The opportunities are endless and I want to approach it with an open mind. The great thing is that the mandate is clear: how to make our brands famous and therefore, how to make our people famous. I want to make this place a talent magnet where people would line up to join us. One clear approach would be to look at the creative output from a holistic angle – through new media, unexplored media and not just 30-second commercials.”