L’Oreal Malaysia picks digital marketing agency

L’Oreal Malaysia has chosen Lion & Lion as its digital marketing agency.The appointment comes following a pitch involving six other advertising and media agencies. The new partnership will see Lion & Lion develop and execute digital marketing across the region for the cosmetics group.The scope of the assignment encompasses all of L’Oreal Malaysia’s 17 brands, including haircare and skincare leaders L’Oréal Paris, Garnier and Lancôme.The appointment is for a year with possibility of extending for another.L’Oreal Malaysia’s digital manager Faisal Amir said the brand is confident the “partnership would make L’Oreal the digital reference in the beauty category” and it was Lion & Lion’s "data-driven business model, integrated content strategy and real time performance measurement techniques" that helped the digital agency win the contract.