L’Oreal Malaysia has picked its incumbent, Maxus Malaysia as its media agency once again. It is also handling digital duties for the brand. The total account worth is close to RM$10 million for a period of three years, sources told A+M. The global beauty company generally runs its media review every three years.
Earlier this year, L’Oréal Paris was one of the first beauty brand in Malaysia to use ‘Facebook Live Video,’ giving fans a sneak peek to its annual Women of Worth (WOW) campaign.
The WOW campaign aimed to inspire every everyday women by featuring six successful female thought leader’s journey and together with its digital agency, Lion & Lion. The beauty brand aimed to deliver real time social content. It also aimed to create a social movement of empowerment among Malaysian Women with a #WOWjourney social contest, encouraging fans to share their success, struggles and draw inspiration from each story shared.
Last year, beauty online marketplace Hermo partnered with cosmetics brands L’Oreal in a bid to be the first full-listings e-commerce supplier for L’Oreal’s brands online in Malaysia. All the other brands under L’Oreal group, namely, L’Oreal Paris, Maybelline, Garnier, Biotherm and Clarisonic officially appeared on Hermo starting 1 August 2015. In the same year, the company also appointed Malek Bekdache as its managing director.