L’Oreal Malaysia calls for media review

L’Oreal Malaysia is looking for a media agency. According to sources, the account is worth approximately RM7-8 million the incumbent on the account is Maxus Malaysia.

A+M understands this is part of the review process and has reached out to L’Oreal Malaysia for a statement. Most recently, Saki Goh, marketing director for the communications division of the company left the role. She was with L’Oreal for over four years. Meanwhile last year, the company also named Malek Bekdache as managing director.

Earlier this year, L’Oréal Paris was one of the first beauty brand in Malaysia to use ‘Facebook Live Video’, giving fans a sneak peek to its annual Women of Worth (WOW) campaign.

The WOW campaign aimed to inspire every everyday women by featuring six successful female thought leader’s journey and together with its digital agency, Lion & Lion. The beauty brand aimed to deliver real time social content. It also aimed to create a social movement of empowerment among Malaysian Women with a #WOWjourney social contest, encouraging fans to share their success, struggles and draw inspiration from each story shared.

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