Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

LOOK MINI’s thrilling ride

share on

The MINI Not Normal global campaign just gets better every time.In Canada, MINI carried out a 'Not Normal' stunt by offering a thrilling ride on the streets of Toronto to reinforce its core brand of excitement.Three MINI Cooper S models were transformed into a MINI Roller Coaster complete with seats on the roofs and driven around town by professional drivers.The 54-second YouTube video features two riders on each car screaming at the top of their lungs, the same reaction one would get from being on a roller coaster ride.Naturally, the MINIs caught the attention of passersby, who were all amused and pleasantly surprised.   .This is indeed a smart way to showcase what MINI offers, among them a thrilling experience and also the ability to excite unlike other cars.The campaign was executed by its AOR Anomaly.Watch the video here.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window