To educate and encourage the public to keep their hands clean, Unilever Singapore has partnered with Moove Media to place Lifebuoy hand sanitisers at eight MRT stations along SBS Transitâs Downtown Line (DTL) and North East Line (NEL).
Called the âLifebuoy Infection Alert Systemâ, the campaign allows commuters to dispense hand sanitisers anytime and at no cost.
The dispensers can be found along DTLâs Bukit Panjang, Little India, Bugis and Downtown as well as NELâs Dhoby Ghaut, Chinatown, Serangoon and Sengkang stations. Commutersâ response has been encouraging, with hand sanitisers being replenished twice a week.
âThe idea behind placing the hand sanitisers at the eight train stations was to bring our clientâs product closer to the commuting public. Being able to try the product allows them to create a better impression of the product,â Jayne Kwek, CEO of Moove Media, said.
âLifebuoy believes that prevention is better than cure and germ protection solutions can be simple yet effective. This campaign allows us to provide a timely reminder to commuters that good hygiene habits can go a long way in helping us and our family stay healthy, even when germs are all around us,â Vicki Ting, brand manager at Unilever Singapore, said.