To educate and encourage the public to keep their hands clean, Unilever Singapore has partnered with Moove Media to place Lifebuoy hand sanitisers at eight MRT stations along SBS Transitâ€™s Downtown Line (DTL) and North East Line (NEL).
Called the â€śLifebuoy Infection Alert Systemâ€ť, the campaign allows commuters to dispense hand sanitisers anytime and at no cost.
The dispensers can be found along DTLâ€™s Bukit Panjang, Little India, Bugis and Downtown as well as NELâ€™s Dhoby Ghaut, Chinatown, Serangoon and Sengkang stations. Commutersâ€™ response has been encouraging, with hand sanitisers being replenished twice a week.
â€śThe idea behind placing the hand sanitisers at the eight train stations was to bring our clientâ€™s product closer to the commuting public. Being able to try the product allows them to create a better impression of the product,â€ť Jayne Kwek, CEO of Moove Media, said.
â€śLifebuoy believes that prevention is better than cure and germ protection solutions can be simple yet effective. This campaign allows us to provide a timely reminder to commuters that good hygiene habits can go a long way in helping us and our family stay healthy, even when germs are all around us,â€ť Vicki Ting, brand manager at Unilever Singapore, said.