Lewis drops PR from its name, eyes bigger marketing budgets

Global communications agency Lewis has refocused its offering to clients, dropping a public relations from its name as it looks to supports brands through the entire marketing process.The move reflects the next step in the firm’s transformation into a full-service communications agency and follows investments in digital, research and advertising services.Lewis’ marketing service is a result of the completed integration of DMG, which Lewis acquired in 2013. Boston-based DMG brought a combination of PR and marketing skills and will now be known as Lewis. DMG’s PR team, under SVP Doug Broad, has been integrated with Lewis in Boston. DMG founders, Eric Davies and Andy Murphy have taken key senior roles at Lewis.Meanwhile, SVP Lisa Paglia is leading the roll-out of marketing services across the US, Europe and Asia Pacific.CEO Chris Lewis said over the past three years the agency has invested in skills that clients will need in a digital future.“We can now provide an agile ‘pan-domain’ service through wholly-owned offices around the world. Clients gain greater flexibility and value because they can add services and geographies at their will,” he said adding that the new brand identity reflects this much broader proposition.“It expresses our vision for a new kind of agency built for the future of communications. Lewis balances global scale and experience, with an entrepreneurial mindset and unconventional approach. That’s what we believe the top brands will look for over the next five years.”As part of the new offering, Lewis is also unveiling a new visual identity to reflect the expanded proposition. The agency is dropping ‘PR’ from its name and will become simply ‘Lewis’. The new brand can be seen at the agency’s new web site: www.teamlewis.com. The ‘teamlewis’ domain reflects Lewis’ entire approach of one team spanning multiple countries and practices.Old logo:New logo:The Lewis marketing team provides both strategy and implementation resources to address most client marketing challenges. Services span brand, product and channel marketing. They include go-to­market strategy and planning; lead generation programs including field events, target account programs, webinars, conferences, and inbound and outbound campaigns; sales enablement and marketing operations.Lewis marketing will work closely with the agency’s digital arm, Lewis Pulse. Lewis Pulse runs sophisticated social media and digital programs that drive leads and build awareness.Lewis’ research group will also collaborate on marketing accounts, providing market analysis, brand awareness studies and customer segmentation. The research and insights service, launched in late 2014 under Matt Robbins, has grown steadily thanks to client demand for primary research.