Leviâ€™s has launched its new womenâ€™s denim collection and Fall 2015 global brand campaign.
The campaign, built around the â€śLive In Leviâ€™sâ€ť theme, features singer Alicia Keys. Keys. Keys lends her voice and style to the Leviâ€™s brand for the debut of its newÂ womenâ€™s denim collection. The Leviâ€™s brand will not only showcase Keysâ€™ personal style and swagger, but will also feature her powerful voice with â€ś28,000Days,â€ť an exclusive song as the soundtrack of the campaign.
The latest â€śLive in Leviâ€™sâ€ť campaign continues to pay homage to the iconic brandâ€™s 140 year history. The campaign spans digital and social platforms with the hashtags #LiveInLevis and #LadiesInLevis, TV, cinema and print globally, aiming to engage and activate consumers through real-life and virtual events, as well as mobile and in-store experiences.
“Alicia Keys embodies that spirit of the brand and brings it to life in such an inspiring and resonant way for women everywhere,â€ť Jen Sey, chief marketing officer for the Leviâ€™s brand said.
Leviâ€™s invented the original blue jean in 1873â€”the iconic 501â€”then created the first-ever blue jean for women in 1934, revolutionising womenâ€™s fashion. For Fall 2015, Leviâ€™s has created a transformative womenâ€™s jean collection focused on the key fits, styles and details that women want.