Lenovo DCG stays with GetIT Comms as marketing solution provider

Lenovo DCG has appointed GetIT Comms as its new marketing solution provider. Following the appointment, GetIT Comms will continue to handle both strategy and management across the brand’s portfolio of compute, storage, networking and services. This also includes converged, cloud, big data, high-performance computing, and hyperscale solutions for the enterprise market.Lenovo DCG and GetIT Comms will build on its content hub platforms, while taking a fresh approach to win more customers. GetIT Comms will tailor marketing campaigns for specific named accounts at scale with account-based marketing. This is combined with personalised and targeted campaigns across Lenovo DCG's digital channels with the aim of increasing qualified traffic and drive new business across the Asia Pacific. The agency is spearheading the integration of Lenovo DCG's marketing automation platforms and CRM tools to improve competitive advantage and support Lenovo DCG's growth ambitions.Last year, GetIT Comms developed a standardised reporting solution that encompasses all marketing efforts and stages of the customer lifecycle. Custom real-time marketing dashboards serve up the right data at the right level of granularity, delivering better insights to different teams in Lenovo DCG for quicker and smarter decision-making.“We chose to continue our partnership with GetIT Comms taking into consideration the marketing success we achieved last year, combined with their significant experience in B2B technology marketing and the fresh ideas that they bring to the table,” Sachin Bhatia (pictured), Lenovo DCG chief marketing officer, said."Our strategic partnership demonstrates the true purpose of marketing. This collaborative approach is a prime example of how we work with clients and partners to enable new ideas and campaigns," Anol Bhattacharya, CEO of GetIT Comms, said. "We now have the opportunity to build on our past success along with a laser focus on generating new business outcomes and enhancing value for Lenovo DCG,” he added.