LeEco's former associate PR director Joyce Chiu joins Café de Coral

Café de Coral Holdings Limited has just announced the appointment of Joyce Chiu as assistant corporate director, corporate communications.In her new role, Chiu will oversee the communications department, and will be responsible for leading communications and public relations efforts including media relations, issues management, CSR strategy, and reputation management.Prior to joining Café de Coral, Chiu was the associate PR director for LeEco (Letv) between 2014 and 2017.Before that, Chiu was the vice president of Madison Communications Ltd, as well as senior PR manager at Shun Hing Group. She has also spent seven years in Ketchum Hong Kong leading the brand marketing team."With an experience of over 18 years in the agency and in-house environments, Joyce brings extensive experience in corporate communications, brand communications, B2C marketing, engagement planning, and influencer and social marketing to the company," said the release.