Digital media technology platform Komli Media has launched a Remarketing Demand Side Platform.
The RDSP aims to convert site visitors into loyal customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics.
Komli’s Remarketing DSP combines the transparency and self-serve benefits of a traditional DSP model with the ROI and scale of remarketing by adding features such as native dynamic creative optimisation, advanced audience segmentation, and built-in performance optimisation.
Advertisers also have the flexibility to either self-manage their campaigns using the platform or leverage Komli’s campaign management and optimisation expertise while they build these capabilities internally. Komli’s Remarketing DSP is an integrated platform to manage remarketing across display, mobile, and social.
Ashwin Puri, VP Remarketing, Komli Media, said: “We are seeing remarketing spends for most performance advertisers increase rapidly and it will soon be one of the largest channels for digital performance advertising.”
“As this medium becomes significant, advertisers will demand greater transparency and control, which is the evolution we have seen for search and social. Komli has really innovated here to create one of the world’s first remarketing DSPs.”
One of its clients is Myntra, a fashion etailer. “Komli has been working with us as a remarketing partner and we are impressed with how fast the platform has scaled in a very short time,” said Gowrishankar TS, Digital Marketing Manager, Myntra said.
Their detailed reporting and analytics allows us to monitor our campaign performance and optimisation closely and brings a whole lot of transparency into the entire process. In addition, we are very happy with the flexibility of their system in integrating with our backend and optimising for specific business goals. We are looking forward to Komli scaling further and contributing significant proportions of our revenue,”
As a part of increasing its focus on remarketing and social, Komi is also announcing key changes to its leadership team to align itself with these focus areas.
Ashwin Puri is now heading Komli’s Remarketing DSP business, in addition to its mobile business, while Matt Sutton is leading the Social business. Mukesh Agarwal will run product management across the company.
To drive growth in its core regions, Komli has promoted Damien Lavin to run the Southeast Asia and Australia regions. Rakesh Malani has also expanded his responsibilities to run HR globally, in addition to his CFO role. All are now part of the Leadership Team at Komli Media.