JWT KL boosts team with new hires

JWT Kuala Lumpur has appointed Annie Boo as client services director, Audrey Lean as associate creative director and Rafiq Ridzwan as senior planner.The collective international experience of Boo, Lean and Ridzwan across categories adds to the bench strength and momentum of the agency. The newly appointed will be reporting to Nicole Tan (pictured), managing director, JWT KL.Boo will oversee the account management teams and client relationships. She brings varied cross category experience in both regional and global roles.Boo started her career in Saatchi & Saatchi working on accounts such as BMS, P&G, Sony, UOB and more. She then worked on Tiger Beer in Malaysia, and subsequently in a regional role overseeing both strategic and creative work for regional markets. She continued as Tiger Beer regional's key account role at Y&R working with both Singapore and Malaysia offices. Boo then moved on to BBDO Shanghai as group account director, for global brands such Fonterra, Mountain Dew, Miranda and more.Ridzwan joined in early July and has been in the industry for more than 10 years, beginning his career in JWT Bangkok where he gained an all-round experience in a number of different roles, generating ideas for many different cultures and market situations, and for a diverse range of clients.Lean returns to JWT as associate creative director, bringing with her a wealth of experience from the offline and online worlds of Malaysia, Singapore and China. She joins JWT from Proximity Shanghai where she led the Puma, Visa and P&G accounts. Having worked on and won awards for a varied range of local and regional brands like Nokia, Mercedes-Benz, Shell, Danone, Johnson & Johnson, BMS, Fonterra and SingTel, Lean's attention to detail grounds her in an understanding of how to take those big ideas to market."Boo, Lean and Ridzwan are three passionate, creative, and digitally savvy individuals, and we look forward to tapping into their international experience and perspectives to enrich our ideas and strengthen integration across disciplines. We're excited about delivering more medium-neutral creative solutions to our clients, and winning over consumers together with them," says Tan.