JCDecaux upgrades its ION Orchard OOH offerings

OOH company JCDecaux, the exclusive media partner of ION Orchard is upgrading its offerings. The first phase of JCDecaux’s upgrading is complete, with the installation of a network of 80-inch digital screens packaged as the ‘Premium Digital Fashion Network’.This new and improved digital network, located at prime spots on B1 and B2 of ION Orchard targets both shoppers and commuters from the Orchard underpass all the way through to Wheelock Place, and is part of a comprehensive range of media offerings within the mall.The next phase of upgrading will be the enhancement of the ‘Digital Lift Lobby Network’. Currently made up of thirty-four 19-inch screens, this network is the only media solution that covers all the lift lobbies within ION Orchard’s eight floors of shopping. The existing screens will be replaced with 24-inch LCD screens in August 2015.JCDecaux’s digital media offering at ION Orchard now comprises of Interact@ION, Digital Fashion Network, Digital Outdoor LED Billboard, Digital Dragon’s Tail, Digital Carousel, Digital Lift Lobby Network.“We are delighted to be the exclusive media partner for ION Orchard. JCDecaux has been working with ION Orchard since its launch in 2009, and the expansion of our digital media offerings creates a highly targeted digital media inventory in Orchard Road’s best shopping corridor,” Ashley Stewart, managing director of JCDecaux Singapore said.The mall’s tenants, Clarins, Mikimoto and Tag Heuer were the first three brands that were quick to embrace the new sites with their campaigns on the newly installed 80-inch digital screens under the ‘Digital Fashion Network’ at ION Orchard since May 2015.