Japanese condom brand, Okamoto, has partnered with Singaporean film director Eric Khoo to launch a campaign for its latest product offerings.
The ad features a 30-second video showing women enjoying sex and experiencing orgasm.
The campaign is in line with the brand’s recent introduction of Okamoto 003 Hyaluronic Acid and Okamoto 003 Real Fit ranges to its suite of condom offerings.
Okamoto’s Singapore spokesperson, Andy Ong, managing director, said, “The idea behind You’re Welcome is to celebrate women of the 21st century who are unafraid to enjoy sex. And to all our male customers who care about their partner’s pleasure during sex, we’d like to say to them, ‘you’re welcome’.”
Eric Khoo said, “When the idea was first shared with me, I was intrigued by the concept. Shooting this piece, I wanted to capture the beauty of the female orgasm in its raw cinematic form.”