SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Jack's place

Jack’s Place rolls out family campaign

Jack’s Place has launched a new family campaign to mark its 50th anniversary. The campaign was conceptualised by digital agency Section.

The campaign first began with a Facebook contest in July earlier this year. As a part of this, two families were selected and featured as a part of the campaign. It will roll out five online videos supported by ads both online and offline in an integrated manner for convergence.

“We have observed that our customers often dine with their families and loved ones, sharing private moments, and we know great memories are made and spent at their favourite dining venue,” Jason Ong, chief corporate officer at Jack’s Place, said.

Watch the videos here:

“We found that with family members and loved ones recollecting a memorable episode, the same incident told from the point of view of another member may just surprise everyone when they hear it with the discovery of a new detail,” Roy Lin, creative partner of Section, said.

Read More News

in Philippines by

Ayala land names new CEO

Incumbent COO Bernard Vincent Dy will be succeeding Antonino Aquino at the helm of the Zobel-owned real estate company..

Trending

Leave a Reply

You must be logged in to post a comment.