Jack’s Place celebrates 50th Jubilee with sizzling campaign

Home-grown steak restaurant Jack’s Place is celebrating its 50th birthday with a “Steak and Symphony” campaign, running from now until April 13.

“Steak and Symphony” is put together by Section, appointed digital creative agency of Jack’s Place.

The campaign kicks off with a video that features the restaurant’s well-known beef and potatoes, among others, being sizzled to perfection in a symphony. As part of the campaign, it is encouraging customers to enter the “Steak and Symphony” Instagram contest to stand and win a grand prize of $500 worth of food by Jack’s Place.

Contestants are asked to create a video of themselves making the sizzling “ssszzz” sound next to a sizzling object. The video should be uploaded to Instagram with the hashtag #JacksPlaceSymphony. The most creative video will be picked for the grand prize.

Contestants can also visit any Jack’s Place outlet and present the staff with their uploaded Instagram video to enjoy a free side of curly truffle fries.

In celebration of their 50th anniversary, Jack’s Place also presents ‘A Symphony of Flavours’ – four new dishes during this March and April, which are affordable and savoury.

An exclusive Gourmet Table is also offered as a ticketed event to customers, orchestrated by Iron Man Chef Heman, which will feature free flow house wine and delicious courses such as Jack’s Eye Fillet & Braised Beef and Confit of Crispy Pork and Chilean Seabass. The March event is now sold out, and tickets for April are not released yet.


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