Mediacorp has appointed Ivan Wong (pictured) to the newly-created role of lead, agency brands and solutions. Wong will focus on partnering agencies to mutually grow business through more information sharing, proactive client solutioning and joint activities including Brand Solution workshops.
He reports to Parminder Singh, chief commercial and digital officer. Prior to joining Mediacorp, Wong was commercial director at SPH Magazines, where he oversaw all aspects of the magazine business. Before that, he spent more than 10 years at Mindshare, with his last position being managing partner. As managing partner, he was responsible for business operations and administrative excellence to drive client implementation support. Wong also took on various roles at Starcom, Havas Media (formerly known as MPG) and IPG Mediabrands.
“Increasingly, our approach to growth is through partnerships. Ivan’s appointment is a key move and an important step as Mediacorp puts a sharper focus on revenues and agency relationship. Wong has deep roots in the agency world and is passionate about transmedia client solutions, making him well suited to this new role,” Parminder Singh, chief commercial and digital officer, Mediacorp, said.
“I am delighted to come onboard Mediacorp at a time of transformative changes. With my experience, I hope to work even closer with our agency partners to help clients tell their brand stories in powerful and creative ways,” Wong said.