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Isobar Bolsters names global chief client, marketing and technology officer roles

Isobar, global digital agency, has promoted Sue McCusker to chief client officer, Caroline Dean to chief marketing officer and Vikalp Tandon to chief technology officer, with immediate effect.

The three executives have been critical to establishing Isobar as a global, market-leading business and have been promoted to continue to drive Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. All three will continue to report into Isobar global CEO, Jean Lin.

“In today’s fast moving digital economy, agencies need to continually transform themselves to best service their clients.” Lin said. “Caroline, Vikalp and Sue have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing and technology functions, and their promotions will ensure we continue to power our global agenda and drive excellence in our experience-led transformation proposition.”

McCusker and Dean are based in Dentsu Aegis Network’s global headquarters in London, and Tandon is in Isobar’s Boston office.

McCusker is promoted to CCO from global client director, a position she has held since 2015. Based in Asia for the past 20 years, formerly CEO of Publicis Hong Kong with a track record in leading agencies and stewarding best in class clients, McCusker has been pivotal to Isobar’s continued success in both leading and growing the agencies key client relationships and building the business.

In McCusker’s new role, she will be responsible for overseeing key global accounts and global business development with a clear strategic vision for growth. She will continue to work with Isobar agencies and Dentsu Aegis Network globally to ensure the agency delivers experience-led transformation for the clients.

Dean is promoted to CMO from global director of marketing communications, a position she has held since joining in November 2016. Formerly vice president, international marketing at Sony Pictures, Dean is an experienced marketing executive with a track record in marketing, brand strategy, partnerships and digital communication.

For the last eighteen months, she has lead and grown the marketing and communications function for the agency globally, elevating thought leadership and promoting key work.  Since joining, Dean has used her collaborative, creative and commercial skills to build Isobar as a global brand.

In her new remit, Dean will continue to develop and drive the agency’s proposition and reputation to attract global clients and top talent from the creative and technology industries.

Tandon is promoted to CTO from senior vice president data & technology. Previously VP & global strategy lead at SapientRazorfish, Tandon joined Isobar in May 2016.  He was tasked with expanding Isobar’s data and technology consulting offering globally by working closely with the multi-disciplinary teams across Isobar’s 45 markets. As an experienced global commerce technologist, Tandon is passionate about driving engineering and process excellence.

In Tandon’s new role, he will continue to drive and connect the strong and growing technology and commerce community at Isobar whilst leveraging the agency’s global technology partnership relationships.


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