Lazada Malaysia is the most visited website among desktop users, with an average online traffic of 48.4 million in the first quarter of 2018. This was according to iPrice Group’s Map of E-Commerce list, which noted that Lazada’s average monthly traffic jumped 25.3% from 38.6 million.
The company also witnessed an increase in the number of employees from 361 to 442. iPrice attributed the growth to news of Chinese e-commerce giant Alibaba investing an additional US$2 billion into Lazada.
The list also listed Shopee (13.7 million) and 11street (13.2 million) among the top three most visited e-commerce sites via desktop. For Shopee, it experienced a 302.9% growth in average online traffic from 3.4 million last year. According to iPrice, the platform’s rapid rise now makes it Lazada’s closest competitor on desktop. On the mobile front, however, Shopee has been leading as the highest ranked shopping app since December 2017, followed by Lazada, 11street and Zalora.
Meanwhile, Lelong and Zalora made it to the top five most visited e-commerce sites, with 9.5 million and 2.4 million average monthly visitors respectively. Having compared online traffic for four consecutive quarters, iPrice noted that the fourth quarter of 2017 was the most crucial month for e-commerce companies. Online traffic was the highest during that period due to major online sales such as 11.11, 12.12, the MYCyberSale and the year-end sale.
With regards to Malaysian-based e-commerce companies, Lelong, Hermo and GoShop are ranked the top three platforms for the first quarter of 2018. Lelong has approximately 9.5 million visitors while GoShop and Hermo have 1.4 million and 1.1 million visitors respectively.
iPrice noted that Malaysia’s top 50 e-commerce provided over 1,600 jobs in Malaysia, quoting its research on LinkedIn. This comes as Malaysia’s e-commerce sector is expected to lift Malaysia’s total trade to RM2 trillion in 2018, according to Second International Trade and Industry Minister Datuk Seri Ong Ka Chuan. He added that the government hoped more local businesses would embrace the new way of conducting business globally, as it would help improve Malaysia’s trade, The Borneo Post reported.
The Map of E-Commerce ranks Malaysia’s top 50 e-commerce players based on their average quarterly traffic, mobile application ranking, social media followers and number of staff.
The data was collected in April 2018. Sources used are SimilarWeb, App Annie, Facebook, Twitter, Instagram and LinkedIn. Only e-commerce merchants with more than 100,000 visitors per month, or 100,000 social media followers were qualified for the list. Also, e-commerce websites that initiated its businesses as a physical stores were excluded from the list. Among the list of industries excluded from the list include financial services, rental services, insurance, delivery service, food and beverage and cashback websites, to name a few.