National Day Parade (NDP), the annual event that aims to reach and impact Singaporean pride ahead of its independence day, has partnered Rally Singapore as its social media agency this year.Rally is the social media arm of IPG Mediabrands Singapore.
The appointment involves integrated content strategy for all official NDP social media platforms.
Lieutenant-Colonel Shane Lim, chairman of this year’s NDP multimedia committee, stated: ” Rally shone through with their passion, energy, and thorough understanding of what was required of them. They have been remarkably efficient and have been able to keep pace with all our requests and complement our objectives.”
Pat Lim, the CEO of IPG Mediabrands, Singapore: As a proud Singaporean who has seen many successful NDPs that has lifted our national pride, it is an honour to have the opportunity to be a part of this history in making.”
Jacob Teo, head of digital at Rally Singapore, said: “My team and I are fully committed to making it a success. We have the best to offer in terms of our team talent, social media tools, planning capabilities and experience of working with the best of brands.”
This year marks the start of the next chapter of the Singapore Story. Having commemorated 50 years of independence last year, this year’s NDP calls on all Singaporeans to remain strong and work towards the nation’s future as one people. The theme very aptly is: Building Our Singapore of Tomorrow.
The appointment is effective immediately.