IPG Mediabrands has named Arun Kumar as the group’s chief data and marketing technology officer. Kumar will report to Philippe Krakowsky, chairman of IPG Mediabrands and chief strategy officer for IPG.
In his new role, Kumar will focus on the development, prioritisation and management of the group’s data, technology and applications.
He will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play a key role in developing next generation platforms and products. He will also now oversee the Mediabrands insights and technology divisions.
Collectively, the group now reporting into Kumar will be responsible for all data-driven solutions and analytics infrastructure within Mediabrands, which once fully-developed and scaled will be leveraged to support the IPG network, including its creative and marketing services assets.
Most recently, Kumar served as global president, Cadreon, where he’s overseen the growth of product suites, through a combination of building proprietary tools and products and negotiating strategic partnerships. Prior to this, Kumar was global market head of Mediabrands’ MAP (Media Audience Platform).
“Given the tremendous progress Kumar and his teams at Cadreon have made in recent years, and his exceptional knowledge of the data and technology space, we are excited to have him take on this important new role,” said Michael Roth, chairman and CEO of Interpublic.
“By partnering him with Krakowsky, we believe that we can significantly advance our efforts to bring greater accountability to all of the solutions we deliver on behalf of our clients,” Roth added.
“As the lines between media, technology and marketing continue to converge, our clients will expect us to be at the forefront when it comes to our data and analytics offerings. With IPG’s balanced offering, we can ultimately approach data in ways that inform our media activity, underlie our integrated marketing programs, and support our creative insights and storytelling colleagues in all communications disciplines,” said Kumar.