International artist Takahito named GPB Shanghai's artistic creative director

Takahito Irie, former digital creative with Dmajor/GroupIDD, is appointed as the artistic creative director at GPB Shanghai.Born in Hiroshima Japan, Takahito Irie is one of the few prominent Japanese digital creatives working in China. He is an internationally-known artist behind the work for H/U/M/A/N M/A/C/H/I/N/E. The work has been displayed at numerous exhibitions in London, Japan, Seoul, Beijing and Germany, and has led to collaborations with fashion and cosmetics labels such as HUGO, Belief and many more.The work was awarded in June for the Best Concept at the S-NOVA Art & Technology Award Show held at the Mobile World Congress in Shanghai.kahitoAndrew June, Client-Partnership Director, said: "We refuse to conform to convention when it comes to hiring creative people. As a content startup, we are actively exploring new talent streams that will help our clients connect with fresh ideas and innovative media. If that means hiring creatives who work outside the industry, so be it. We are committed to bringing people with fresh perspectives and entertaining ideas into our industry and in front of our clients.”“Taka’s appointment is a reflection of the increasing demand for new-media, artistic content, fictional influencers and immersive ‘storyliving’ in the world of today’s marketing.” said Alvin Lim, creative chairman. “It is an acknowledgment that we must respond to contemporary culture in new ways.”GPB Shanghai is one of the fastest growing Shanghai-based creative start-ups. Since its establishment in Sept 2017, GPB has already built a strong reputation in the industry as a top performing company with a raft of major business wins, including Haagen-Dazs, Mercedes Me, Super Bock and various other international clients.